Fly By Jing is an Everyday Thing because…
The bold flavors people wanted were fragmented
The U.S. condiment aisle didn’t have a flavor problem. It had an everyday-use problem.
There were plenty of bold sauces and imported jars. The issue was that most of them felt tied to specific dishes or specific cuisines. They weren’t built for the average person who just wants to make everyday food taste better without thinking too hard.
So bold flavors stayed niche—not because people didn’t want them, but because nothing in the aisle made them easy to use all the time.
Fly By Jing didn’t change the basics of chili crisp. It changed how the product fit into daily cooking. That shift—making a niche flavor feel like an everyday tool—is what opened the door for mass adoption.
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Taking bold flavor out of the “special occasion” corner.
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In a crowded category, most jars blend together unless they clearly connect to the biggest “job” consumers actually have.
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Fly by Jing made the whole chili crisp category more useful. Product extensions simply make it even more intuitive for more moments.
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Fly by Jing is bold flavor that easily enhances food. They’ve held the line - this isn’t most authentic, or most original… it’s easiest to pick.