Everyday Things is a simple idea.

Clarity, usability, and category structure drive real demand — in markets where supply, choice, and spend have outpaced understanding.

It’s fair to still have questions.

What is an “Everyday Thing”?

An Everyday Thing is a familiar product, behavior, or category moment that shows how demand forms—or stalls—once categories mature, fragment, or lose clarity.

Who is this for?

People responsible for growth.

Brand leaders, strategists, researchers, investors, and operators—especially in categories where supply, choice, and spend have outpaced consumer understanding.

Is this research, opinion, or commentary?

Applied strategy.

Each piece combines observation, category evidence, and established behavioral and brand principles to make growth dynamics easier to see and talk about.

How often is this updated?

Some weeks are quiet. Some aren’t. The work is about useful signals, not a publishing calendar.

Why does this exist?

Everyday Things sits inside a broader body of work that includes longer essays and a forthcoming book on modern consumer growth.